#1150: Hitchhiker by Bobby Curtola

Peak Month: January 1962
10 weeks on CFUN chart
Peak Position #13
Peak Position on Billboard Hot 100 ~ did not chart
YouTube.com: “Hitchhiker”

Bobby Curtola was born in Port Arthur, Ontario, in 1943. (The town would become amalgamated into the city of Thunder Bay in 1970). His cousin Susan Andrusco remembers “”Bobby would always be singing at our family gatherings. The family loved him. And he loved being the centre of attention. He would sing Oh My Papa, and my grandpa would cry.” Oh My Papa was a number-one hit for Eddie Fisher in January 1954, when Bobby Curtola was still ten-years-old. In the fall of 1959, sixteen-year-old high school student Bobby Curtola went from pumping gas at his father’s garage in Thunder Bay, Ontario, to the life of a teen idol. Within a year he went from playing in his basement band, Bobby and the Bobcats, to recording his first hit single in 1960, “Hand In Hand With You”, which charted in Ontario, but not in Vancouver. After performing on the Bob Hope Show in 1960, the charismatic teenager, with his handsome boy-next-door looks was quickly finding himself within a whirlwind called “Curtolamania.”

Curtola had his second chart hit in Vancouver with “Hitchhiker.” It was one of eight top ten hits for Curtola on the Vancouver pop charts between 1961 and 1963. Other hits included “Indian Giver,” “Three Rows Over” and “Fortune Teller.” “Hitchhiker” is a song about a hitchhiker on the road to love. In 1962, the idea of hitching a ride was mostly thought of as a safe activity.

Hitchhiking is defined as a means of transportation gained by asking people, usually strangers, for a ride in their car or truck. A ride is usually, but not always, free. If the hitchhiker wishes to indicate that they need a ride, they may simply make a physical gesture or display a written sign. In North America, United Kingdom and most Western and Central Europe, the gesture involves extending the hitchhiker’s arm toward the road and sticking the thumb of their outstretched hand upward with the hand closed.

In 1953 Ida Lupino directed a film noir classic called The Hitch-Hiker. Two men on a fishing trip pick up a hitchhiker named Emmett Myers, who turns out to be a psychopath who has committed multiple murders. Police believe Myers is traveling alone, so he holds the two men hostage to avoid detection as he flees towards the Mexican border and listens to news broadcasts of the police chase on the car radio. The film’s plot was chilling for mid-50’s audiences as hitchhiking was thought of as a safe activity. The film opened with this text on the screen: “This is the true story of a man and a gun and a car. The car might have been yours – or that young couple across the aisle. What you will see in the next seventy minutes could have happened to you. For the facts are actual.

Back in 1962 Bobby Curtola’s “Hitchhiker” peaked at #13 in Vancouver, and #5 in Toronto, where it spent six weeks in the CHUM 1050 AM top ten.

I’m a hitchhiker on the road to love.
I’ve been waiting alone on this lonely road,
waiting for the one I’ve been dreaming of,
for I’m a hitchhiker on the road to love.

I’m a hitchhiker with a lonely song,
I’ve been praying that you would soon come along,
Gonna ride with you to the stars above,
for I’m a hitchhiker on the road to love.

Going my way, all of the way?
Oh, oh, oh, oh this is a wonderful day.
Open your dreams, please let me in,
We’ll go to places that no other has been.

For I’m a hitchhiker who will roam no more,
I’ve found the love I’ve been waiting for.
Gonna ride with you to heaven above,
for I’m a hitchhiker on the road to love.

I’m a hitchhiker with a lonely song,
I’ve been praying that you would soon come along,
Gonna ride with you to the stars above,
for I’m a hitchhiker on the road to love.

Going my way, all of the way?
Oh, oh, oh, oh this is a wonderful day.
Open your dreams, please let me in,
We’ll go to places that no other has been.

For I’m a hitchhiker who will roam no more,
I’ve found the love I’ve been waiting for.
Gonna ride with you to heaven above,
for I’m a hitchhiker on the road to love.

In 1961 the metaphor worked, and Bobby Curtola became a teen idol coast to coast in Canada.

Another pop hit after Bobby Curtola’s hit was from 1962 called “Hitch Hike,” by Marvin Gaye. In 1969 the pop group, Vanity Fare, had a big hit titled “Hitchin’ A Ride.” The sunny song showcased the public perception that hitchhiking in the late 1960’s was seen as an adventurous and fun activity. Other songs that celebrated hitchhiking included “Sweet Hitch Hiker” (Creedence Clearwater Revival), “Take It Easy” (The Eagles), “Chevy Van” (Sammy Johns) and “Me And Bobby McGee” (Janis Joplin and Gordon Lightfoot). However, in the 1971 hit, “Riders On The Storm,” The Doors presented hitchhiking as a dangerous activity. “There’s a killer on the road. His brain is squirming like a toad….if you give this man a ride sweet memory will die, killer on the road.”

While some people hitchhiked in the 1920’s, it was during the Great Depression when people were hard up for cash that hitchhiking became more popular. In fact, it was the 1934 Oscar winning film for Best Picture, Best Director, Best Actor and Best Acress, It Happened One Night, that sparked a rise in hitchhiking in America. Claudette Colbert hitched up her dress to reveal her nylon stockings and a passing car screeched to a halt, putting Clark Gable’s hitching with a thumb to shame. The culture of hitchhiking continued in the innocent glow of that movie through the Sixties.

But popular perceptions of the danger of hitchhiking shifted with more horror and suspense movies into the mid-70’s with hitchhikers as villains in movies like Texas Chainsaw Massacre. In North America hitchhiking has been on the decline since the 1970s. This is owed to a number of factors including lower air travel costs due to deregulation, the presence of more money in the economy to pay for travel, more numerous and more reliable cars, a lack of trust and fear of strangers. On May 19,1977, a twenty year old hitchhiker named Colleen Stan was kidnapped by Cameron and Janice Hooker in Red Bluff, California. Stan was hitchhiking on her way to a friend’s birthday party. Until August 1984 Colleen Stan was a sex slave to Cameron Hooker and often confined in a wooden box. The trial in 1985, which ended in a life sentence for Cameron Hooker, was sensational and gruesome. And the press reported on the crime story extensively. It put a chill on hitchhiking in America, and had a ripple effect here in Canada.

Between 1960 and 1968 Curtola had continual single and album releases on the Tartan label in Canada. The managers and main songwriters were brothers Dyer and Basil Hurdon. The Del-Fi label released some of those singles in the US. His biggest hit, “Fortune Teller”, was released in 1962 and went Gold in Canada. The now Rock n’ Roll Hall of Fame DJ, Red Robinson, was key in the success of “Fortune Teller”. Seeing its potential internationally, Robinson sent it to Disc Jockey’s in Seattle at KJR and Hawaii’s KPOI in Honolulu. A major US record deal was signed and “Fortune Teller” went on to sell two and a half million copies. Bobby Curtola was invited to tour with Dick Clark and his Cavalcade of Stars. While on tour in England that same year, Bobby met The Beatles and appeared on the famous British TV variety show Thank Your Lucky Stars. Curtola also enjoyed other Top 20 hit in ’62 in Vancouver with “You Must Belong To Me” and “I Cry And Cry“.

In 1963, Bobby Curtola had five songs climb into the Top Ten on CFUN in Vancouver. These were “Destination Love,” “Gypsy Heart“, “Indian Giver”, “Three Rows Over” and “Move Over”. Curtola had his second number-one hit in Vancouver titled “Destination Love”. After the single began to chart on CFUN in mid-January ’63, Curtola was in Vancouver and had a live interview with Red Robinson. Curtola performed in concert in Vancouver in 1963 when he was at the height of his popularity. Red Robinson said in an interview after Curtola died “Bobby broke out in the early Sixties and when he appeared in Vancouver at Park Royal mall over 3,000 kids showed up. I met him when I was program director at C-FUN/Vancouver and he  (later) performed for C-FUN Day at Kits Showboat. Almost 10,000 showed up for this annual event, big numbers for the Sixties!”

While on tour in England in 1963, Bobby met The Beatles and appeared on the famous British TV variety show Thank Your Lucky Stars. The episode on June 15, 1963, also featured performances by John Leyton, Jackie Trent, Kenny Ball, and the Bachelors.

With the British Invasion in early 1964, Bobby Curtola struggled to get into the Top 20. Of his five single releases that year, only “Little Girl Blue“, made the Top 20, peaking at #15.

In June of 1964, Bobby Curtola got to sing what would become an ear-worm for radio listeners across all radio and TV stations in the mid-sixties. He became the first pop singer to record a jingle that sounded like a Top 40 Hit Single. The jingle was “Things Go Better with Coke.” He signed an exclusive contract with Coca-Cola to be their #1 Spokesman. Bobby, also co-wrote “The Real Thing” which was used for the commercial “Coke’s The Real Thing.” After turning twenty-one, Bobby was interviewed by John Pozer on his TV show in Ottawa, Saturday Date, which ended with the pair toasting to his success with coke bottles. In the interview Curtola reveals that the jingle was made in Nashville and that Elvis’ former backup group, The Jordanaires, backed Curtola in recording the commercial. Bobby Curtola went on in 1965 to host The After Four Show in Toronto. In 1966 he won a RPM Gold Leaf Award for becoming the first Canadian to have an album go gold. In 1973 Curtola became the CTV host of Shake, Rock and Roll. For many years he also hosted the Miss Canada and Teen Canada beauty pageants. And from 1972 into the mid-90’s Bobby Curtola had a career performing in Las Vegas, often as the opening act of Bob Hope. Over the years Bobby Curtola has toured Asia, Europe, South America and across North America.

Besides his musical work, Curtola is also a business entrepreneur, marketing a successful brand of Caesar Cocktail. In 1996, Toronto City Council made April 26 Bobby Curtola Day. Curtola  also has been given the keys to the city of Edmonton, Brandon, Calgary, and Hamilton. In 1997 Bobby Curtola flew to Las Vegas to become an inductee of the Coca Cola Hall of Fame.

In 1998 Bobby received the Order of Canada for his humanitarian work. In 2011 he received a star on Toronto’s Italian Walk of Fame. Curtola died in 2016 at the age of 73.

March 15, 2017
Ray McGinnis

References:
Bobby Curtola biography, Bobby Curtola.com
Janet French, “Canadian Singer Bobby Curtola Dies During Edmonton Visit,” Edmonton Journal, Edmonton, Alberta, June 6, 2016.
Bobby Curtola, Canadian Bands.com
Things Go Better with Coke, Coca-cola Commercial, 1964.
Bobby Curtola Coca Cola Interview with John Pozer, Ottawa, Ontario, 1964.
Katie Forster, “Woman Who was Raped and Tortured Every Day for Seven Years says she would ‘Go Somewhere Else’ in her Mind to Cope with Ordeal: Colleen Stan was 20 Years Old when she was Abducted by Cameron Hooker and his Wife Janice,” Independent, UK, September 9, 2016.
Hitchhiking, Living History.com
Hitchhiking scene, It Happened One Night, 1934.
Texas Chainsaw Massacre, Wikipedia.org
Ida Lupino, The Hitch-Hiker, RKO Radio Pictures, 1953.
“C-FUNTASTIC FIFTY,” CFUN 1410 AM, Vancouver, BC, January 5, 1962.

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