#604: Full Measure by the Lovin’ Spoonful
Peak Month: January 1967
8 weeks on CKLG’s Vancouver Chart
Peak Position ~ #3
Peak Position on Billboard Hot 100 ~ #87
YouTube.com: “Full Measure”
“Full Measure” lyrics
Bass player Steve Boone (born on Long Island) and drummer Joe Butler (born on Long Island in 1941) had been playing in a band called The Kingsmen based on Long Island in the early 1960’s. By 1964 their band (not to be confused with the Kingsmen from Washington State who had a hit with “Louie Louie”) were one of the top rock and roll bands on Long Island. Their live sets included folk songs put to a rock beat, pop standards and some new hits showcasing the British Invasion. Steve’s brother, Skip Boone, and several three other bandmates filled out the group. In 1964, Joe and Skip chose to relocate to Manhattan. They focused on writing original material and blending a rock bass and drums with their jug band sound. Three other bandmates chose not to move, except Steve Boone, who joined Joe and Skip in New York City’s Greenwich Village, the nexus of the folk music scene.
By the fall of that year Joe and Skip had formed a band with several other musicians called The Sellouts. This was the first rock band to play in Greenwich Village, the mecca which of folk music in the USA. As they met with positive reviews, among their new fans were John Sebastian (grew up in Greenwich Village and born in 1944 in New York City) and Zalman Yanovsky (born Toronto in 1944). John and Zal were playing in a folk group with Pappa Denny Dougherty called The Mugwumps in Washington D.C. John and Zal hit is off with Skip and Joe and invited them to join their electric jug band, as they needed a bass player and drummer. John Sebastian had grown up in Greenwich Village and was the son of John Sebastian Sr. who was a world renowned classical harmonica player and John Jr. had himself acquired quite the reputation as blues mouth harpist and guitar player and Zally was rapidly becoming a very respected player who just needed an amplifier that went to 11 on the volume scale. Steve Boone had just returned in December, 1964, from a motorcycle trip around England & Europe. Skip and Joe both mentioned that he might be a perfect fit as the bass player for this electric jug band they were looking to start.
The formation of both The Lovin’ Spoonful and The Mamas and The Papas is narrated in the song “Creeque Alley”, a Top Ten hit for The Mamas And The Papas in 1967. Bob Cavallo became the Lovin’ Spoonful’s manager, and Sellouts record producer, Erik Jacobsen, worked with them in the studio. By June ’65 they released “Do You Believe In Magic”. It was the first of seven single releases to each climb into the top 10 on the Billboard Hot 100. The band toured almost non stop. They also were openers for The Supremes which gave them even wider exposure.
After their first debut Top Ten hit single, the Lovin’ Spoonful kept the hits coming in the winter of 1965-66 with “You Didn’t Have To Be So Nice”, “Did You Ever Have To Make Up Your Mind” and “Daydream”. In the spring of 1966 the band released “Didn’t Want To Have To Do It”. The song had originally been recorded by Cass Elliott of The Mamas and The Papas. “Didn’t Want To Have To Do It” was a B-side in the USA for “Did You Ever Have To Make Up Your Mind”. But it was released as an A-side single in Canada. The non-charting B-side in the USA climbed up to #6 in Vancouver. It was not a hit single anywhere else in Canada, and got only airplay elsewhere in San Antonio, Texas, and Burbank, California.
In the summer of 1966, The Lovin’ Spoonful had an international #1 hit called “Summer In The City”. This was their only #1 hit in the USA. In Vancouver the band charted two more songs to #1 with “Rain On The Roof” and “Darling Be Home Soon”.
After “Rain On The Roof”, Joe Butler provided lead vocals on “Nashville Cats”, a song that climbed to #3 in Vancouver in January, 1967, and #8 on the Billboard Hot 100. The B-side to “Nashville Cats” was “Full Measure”.
“Full Measure” is a song about receiving a full measure of love from someone else. This is a love that isn’t stingy or constrained. It is natural, solid and makes the singer feel “lighter than air.” In the song, the attraction began from just hanging around one another. The narrator of the song is thrilled because the person in front of them can “can really give, too.” Clearly, they’ve had past experience with others they’ve dated who were hesitant to give with a full measure of their love. The experience of this love reminds them of the (commercial) message of Christmas, about how good it feels to give. In the case of “Full Measure”, the couple aren’t thinking of giving gifts to each other, but giving love.
Zal Yanovsky left the Spoonful after the soundtrack album You’re a Big Boy Now to the Francis Ford Coppola film was released in May 1967. Yanovsky’s departure was mostly the result of a drug bust in San Francisco where he was arrested for possession of pot and pressured by police to name his supplier. He was a Canadian citizen and feared that he would be barred from re-entering the U.S., so he complied. The news story led to a campaign to boycott Lovin’ Spoonful concerts as the band was seen by conservative politicians as degenerate. Zal went on to open a restaurant in downtown Kingston, Ontario, in 1979 called Chez Piggy, currently run by his daughter. Yanovsky’s replacement was Jerry Yester, formerly of the New Christy Minstrels of “Green Green” fame. Yester’s brother, Jim, was in a band called The Association who had a series of hits including “Cherish” and “Windy”.
The Lovin’ Spoonful next released “Six O’Clock” and then “She’s Still A Mystery”. Two weeks after “She’s Still A Mystery” dropped off the CKLG Boss 30, “Money” appeared on the record survey.
After “Money” was released, John Sebastian left the Lovin’ Spoonful in 1968 to pursue a solo career. He performed at Woodstock in 1969 and had a #1 hit in the mid-70’s called “Welcome Back”. He also became a session musician on a variety of tracks including “If You Could Read My Mind” by Gordon Lightfoot, “Deja Vu” by Crosby, Stills, Nash and Young and “Roadhouse Blues” for The Doors. Sebastian has also contributed to soundtracks for a number of children’s TV shows and films including The Care Bears. In 1993, Sebastian authored a children’s book, JB’s Harmonica, about a young bear whose musical aspirations are overshadowed by the talents of his famous musician father. John Sebastian has declined offers to join the reformed Lovin’ Spoonful on tour over the past 26 years.
This left Butler, Yester and Boone to carry on with session musicians to round out further recordings including their #2 Vancouver hit, “Never Going Back” in the summer of 1968. From 1965 to 1969 the Lovin’ Spoonful released seven studio albums and charted ten Top 40 singles onto the Billboard Hot 100. In Vancouver the Lovin’ Spoonful charted 16 songs into the Top 20, and twelve of these reached the Top Five.
After the Lovin’ Spoonful broke up in 1969, Joe Butler initially got a role in the Broadway production of Hair. He continues to play with the band since it’s reformation in the early 90’s and is the lead singer. Jerry Yester went on to be a producer arranger for The Turtles, Pat Boone, Tom Waits and Zal Yanovsky’s solo album in 1973. Yester continues to produce and arrange records for recording artists and performs occasionally as a solo artist, as well as with the Loving Spoonful.
Zal Yanovsky was inducted into the Canadian Music Hall of Fame in 1996.
Since 1991 the Lovin’ Spoonful has re-formed and often been on tour with Joe Butler, Jerry Yester and Steve Boone the core of the live band. The band recently appeared for three nights in concert in Laughlin, Nevada, in March 2018. On January 20, 2018, they were one of the acts performing in a Where The Action Is Cruise departing out of Fort Lauderdale, FL. Meanwhile, John Sebastian continues to tour as a solo act and has scheduled concerts between May and November 2018, in Texas, Massachusetts, New York and Maine.
May 24, 2019
Boss 40, CKLG 730 AM, Vancouver, BC, January 21, 1967
Lovin’ Spoonful 50th Anniversary (Three Original Members Steve Boone, Joe Butler & Jerry Yester), The Iridium.com, Washington D.C., March 4, 2016.
Lovin’ Spoonful – bio, Classic Bands.com
Lovin Spoonful – bio, Rock and Roll Hall of Fame.com
John Sebastian bio, John Sebastian.com
Cass Elliott with Lovin Spoonful, “Didn’t Want To Have to Do It,” YouTube.com, 1965
Badman, Keith. The Beatles: Off The Record. Omnibus Press, London, 2000.
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