#1342: You Must Belong To Me by Bobby Curtola
Bobby Curtola was born in Port Arthur, Ontario, in 1943. (The town would become amalgamated into the city of Thunder Bay in 1970). His cousin Susan Andrusco remembers “”Bobby would always be singing at our family gatherings. The family loved him. And he loved being the centre of attention. He would sing Oh My Papa, and my grandpa would cry.” Oh My Papa was a number-one hit for Eddie Fisher in January 1954, when Bobby Curtola was still ten-years-old. In the fall of 1959, sixteen-year-old high school student Bobby Curtola went from pumping gas at his father’s garage in Thunder Bay, Ontario, to the life of a teen idol. Within a year he went from playing in his basement band “Bobby and the Bobcats” to recording his first hit single in 1960, “Hand In Hand With You”, which charted in Ontario, but not in Vancouver. After performing on the Bob Hope Show in 1960, the charismatic teenager, with his handsome boy-next-door looks was quickly finding himself within a whirlwind called “Curtolamania.”
Bobby set out on his first Western Canadian Tour in the fall of 1960. From there Curtola went on to become a trailblazer. He toured the first coast to coast tour circuit in Canada. In 1961 he went to Nashville to record with Bill Porter for RCA Studios. That relationship continued for decades.
The hit “Fortune Teller” was released in 1962 and went Gold in Canada. The now Rock n’ Roll Hall of Fame DJ, Red Robinson, was key in the success of “Fortune Teller.” Seeing its potential internationally, Robinson sent it to Disc Jockey’s in Seattle at KJR and Hawaii’s KPOI in Honolulu. A major US record deal was signed and “Fortune Teller” went on to sell two and a half million copies. Bobby Curtola was invited to tour with Dick Clark and his Cavalcade of Stars. While on tour in England that same year, Bobby met The Beatles and appeared on the famous British TV variety show Thank Your Lucky Stars.
Bobby Curtola, had his sixth chart hit in Vancouver with “You Must Belong To Me”. It was the fifth of six Top 20 hits for Curtola on the Vancouver pop charts in 1962. Between May 1961 and August 1965 Curtola had 22 songs chart on AM radio in Vancouver. Of these, nine climbed into the Top Ten. He was among the first Canadian artists to receive the RPM Gold Leaf Award in 1966 for Top Male Vocalist. This award was the forerunner to the Juno Awards.
Curtola sings about a relationship at a crossroads. Although the couple has established they both love each other, there’s an obstacle. The girlfriend heard from someone else that he was untrue. He can’t believe she actually trusts the bad report about him. Now he is lonely for her and longs for her to tell him she still wants him.
“You Must Belong To Me” peaked at #10 in Halifax (NS), and #16 in Vancouver.
With “You Must Belong To Me” in the spring of 1962 Bobby Curtola continuously had a hit single on the CFUN charts for 30 consecutive weeks between November 25, 1961, and June 16, 1962. And from August 8, 1962, to January 4, 1964, Curtola charted a song for 71 of 72 weeks. In total, from November 25, 1961, to March 14, 1964, Curtola had a song on the Vancouver charts for 107 weeks out of 119 weeks.
In early 1963 Bobby Curtola had his second number-one hit in Vancouver titled “Destination Love”. After the single began to chart on CFUN in mid-January ’63, Curtola was in Vancouver and had a live interview with Red Robinson. Curtola performed in concert in Vancouver in 1963 when he was at the height of his popularity. Red Robinson said in an interview after Curtola died “Bobby broke out in the early Sixties and when he appeared in Vancouver at Park Royal mall over 3,000 kids showed up. I met him when I was program director at C-FUN/Vancouver and he (later) performed for C-FUN Day at Kits Showboat. Almost 10,000 showed up for this annual event, big numbers for the Sixties!”
While on tour in England in 1963, Bobby met The Beatles and appeared on the famous British TV variety show Thank Your Lucky Stars. The episode on June 15, 1963, also featured performances by John Leyton, Jackie Trent, Kenny Ball, and the Bachelors.
In 1963, Winnipeg’s Chad Allan & the Reflections (later the Guess Who) were introduced to Curtola. “We backed him on some Winnipeg dates and across Western Canada, all the way to Edmonton for Klondike Days and Calgary for the Stampede,” says guitarist Randy Bachman. “It was an opportunity for us to travel and promote our records. We had Shy Guy out at the time. At the Stampede we played the Teen Tent with him, sponsored by Coca-Cola. That was our first encounter with screaming girls who came to see Bobby every night. It was our taste of the rock ’n’ roll limelight. Bobby Curtola was a decent singer and performer and a nice enough guy who came along when Canadian teenagers were looking for their very own Elvis or Cliff Richard, and he filled that void. And he was very successful.”
With the British Invasion in early 1964, Bobby Curtola struggled to get into the Top 20. Of his five single releases that year, only “Little Girl Blue“, made the Top 20, peaking at #15.
In June of 1964, Bobby Curtola got to sing what would become an ear-worm for radio listeners across all radio and TV stations in the mid-sixties. He became the first pop singer to record a jingle that sounded like a Top 40 Hit Single. The jingle was “Things Go Better with Coke.” He signed an exclusive contract with Coca-Cola to be their #1 Spokesman. Bobby, also co-wrote “The Real Thing” which was used for the commercial “Coke’s The Real Thing.” After turning twenty-one, Bobby was interviewed by John Pozer on his TV show in Ottawa, Saturday Date, which ended with the pair toasting to his success with coke bottles. In the interview Curtola reveals that the jingle was made in Nashville and that Elvis’ former backup group, The Jordanaires, backed Curtola in recording the commercial.
Bobby Curtola went on in 1965 to host The After Four Show in Toronto. On a comment thread on his obituary, Dee Gionet wrote that Curtola performed at a sock hop at Vincent Massey High School in 1965. At another performance somewhere in Vancouver in July ’65, a member of the audience recalled “…when Bobby took to the stage, the place went wild, the girls all screamed and the hits started rolling. He could really work the crowd, and what a singer – he danced and moved around that stage and sang right to you. He wore flashy stage clothes and beetle boots; we all thought he was the coolest dude.”
In 1966 he won a RPM Gold Leaf Award for becoming the first Canadian to have an album go gold. In 1973 Curtola became the CTV host of Shake, Rock and Roll. For many years he also hosted the Miss Canada and Teen Canada beauty pageants. And from 1972 into the mid-90’s Bobby Curtola had a career performing in Las Vegas, often as the opening act of Bob Hope. Over the years Bobby Curtola has toured Asia, Europe, South America and across North America. On August 10, 1986, Bobby Curtola appeared in concert at the Expo Theatre during Vancouver’s Expo ’86 celebrations.
Besides his musical work, Curtola is also a business entrepreneur, marketing a successful brand of Caesar Cocktail. From 1990 to 1998 Curtola was on yearly Princess Cruises Love Boat as a performer.
In 1996, Toronto City Council made April 26 Bobby Curtola Day. Curtola also has been given the keys to the city of Edmonton, Brandon, Calgary, and Hamilton. In 1997 Bobby Curtola flew to Las Vegas to become an inductee of the Coca Cola Hall of Fame.
In 1998 Bobby received the Order of Canada for his humanitarian work. His website states that in March 1998 he launched his “Stand By Me Tour” in Vancouver. However, the venue where he performed is not listed.
In 1999 Curtola traveled to Malaysia to tour in that country. And in 2001, Bobby embarked on a European tour and visited France, Italy, Switzerland, and England. Later that year he continued his relationship with Princess Cruises by performing on Caribbean and Mediterranean cruises.
In 2011 he received a star on Toronto’s Italian Walk of Fame. Curtola died in 2016 at the age of 73.
November 10, 2016
Bobby Curtola biography, Bobby Curtola.com
Janet French, “Canadian Singer Bobby Curtola Dies During Edmonton Visit,” Edmonton Journal, June 6, 2016.
Bobby Curtola, Canadian Bands.com
Things Go Better with Coke, Coca-cola Commercial, 1964.
Bobby Curtola Coca Cola Interview with John Pozer, Ottawa, Ontario, 1964.
“C-FUNTASTIC FIFTY,” CFUN 1410 AM, Vancouver, BC, May 12, 1962.
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