#2: It’s So Easy by the Crickets

City: Charlottetown, PEI
Radio Station: CVER
Peak Month: October 1958
Peak Position in Charlottetown ~ #2
Peak position in Vancouver ~ did not chart
Peak Position on Billboard Hot 100 ~ did not chart
YouTube: “It’s So Easy”
Lyrics: “It’s So Easy”

The Crickets became a rock ‘n roll/rockabilly group in 1957. They are credited with influencing a whole range of recording artists including Bruce Springsteen, Bob Dylan, the Rolling Stones and the Beatles. In fact, the Beatles got the idea for their name as a riff off of another insect, cricket, just going up one letter of the alphabet from C to B for Beatles. Paul McCartney once told the press, “If it wasn’t for the Crickets, there wouldn’t be any Beatles.” The Crickets were initially the backing band for Buddy Holly and among their hits are “That’ll Be The Day”, Peggy Sue”, “Oh Boy”, “Not Fade Away”, “Maybe Baby”, “It’s So Easy” and “Rave On”.

It was in Lubbock, Texas, that guitar player Buddy Holly and drummer J.I. Allison first met to discuss forming a rock ‘n roll band. They got bass player, Joe Mauldin to be a third member of the band. The three were capable of writing, playing, producing and recording their own records. They were also skilled at over-dubbing in the studio years before it became a standard feature of studio recording. “That’ll Be The Day” climbed to #1 in the spring of 1957 establishing The Crickets as a part of the vanguard of rock ‘n roll at a time that many music critics predicted its demise and regarded it as a “music fad.” While The Crickets were not acknowledged on the record label credits for “Peggy Sue”, many DJ’s knew that Buddy Holly’s band was playing on the record.

With the release of “That’ll Be The Day” in June of 1957 and their many subsequent hits, The Crickets became the leading rock and roll band in the world. In late 1958, Buddy Holly decided to move to New York and become more involved in the business side of music. Allison and Mauldin continued on with The Crickets, adding their old friend Sonny Curtis as lead guitarist and vocalist. Sonny had played guitar and fiddle in earlier groups with Buddy and J.I, so his joining was a welcome and seamless fit with the band’s unique sound and approach. Nick Sullivan had been a fourth member of the Crickets, but left the group in December 1957 after finding the tour schedule too taxing.

The Crickets recalled in John Goldrosen’s book The Buddy Holly Story, that they were inspired by other groups named after birds. They were then considering insects-centered names, apparently unaware of the Bronx R&B vocal group The Crickets, who recorded for Jay-Dee. It is worth noting that they almost chose the name Beetles. Years later, The Beatles chose their band name partly in homage to The Crickets.

The Crickets followup single to “That’ll Be The Day” was “Oh Boy”, which climbed to #1 in Vancouver. The Crickets enjoyed further success with their releases “Maybe Baby”, which climbed to #4 in the UK and #17 on the Billboard pop chart. Their first release in 1958 was “Think It Over”, which climbed to #11 in the UK and #27 on the national pop charts in the USA.

The Crickets final release with Buddy Holly was “It’s So Easy”.

“It’s So Easy” was written by Buddy Holly and Norman Petty. It was recorded between June and August of 1958. Petty was born in Clovis, New Mexico, in 1927. After serving in the United States Army in from 1945-48, Petty worked as a recording engineer in a studio in Dallas. In 1954 he teamed up with his wife Vi, and guitarist Jack Vaughan, to record “Mood Indigo”. The single sold over half a million copies and climbed to #14 on the Hit Parade in 1954. Meanwhile, he began to build his own recording studio that year which opened in 1957. He recorded sessions for Roy Orbison, Buddy Knox, Waylon Jennings, Jimmy Gilmer & The Fireballs, Jimmy Bowen, Trini Lopez and “Wheels” by the String-A-Longs. Petty also co-wrote several songs recorded by Buddy Holly. In addition to “Everyday”, Petty co-wrote “That’ll Be The Day”, “Oh Boy!”, “Not Fade Away”, “It’s So Easy”, “Heartbeat”, “I’m Gonna Love You Too“, “Rave On“, “Maybe Baby”, “Peggy Sue” and “True Love Ways”.

In 1936, Charles Hardin Holley was born in Lubbock, Texas. When he was five years old he won $5 when he entered a local talent show and sang “Down The River of Memories.” He listened to the Grand Ole Opry growing up and after trying to learn the piano settled on taking up the guitar. During his Junior and Senior years in school, Holley entered some talent shows with friends in duos and doing gigs with a band playing a blend of country & western and rhythm & blues. He had a band that performed live on the Lubbock radio station KDAV. After high school graduation Holly focused on making a career as a musician. He heard Elvis Presley in concert in Lubbock in 1955. Shortly after Hollry would appear as the opening act for Presley in concert three times in 1955. Owen Bradley, who would also produce records for Conway Twitty, Brenda Lee, Patsy Cline and Gene Vincent, became Holley’s record producer after he signed a record deal with Decca Records in February 1956. After signing the record deal, Buddy Holley dropped the “e” from his surname to become Buddy Holly. He went on to record songs with the Crickets, as well as songs backed by the Crickets and credited to Buddy Holly.

“It’s So Easy” is a song about how simple it can be to fall in love. Holly sings “look into your heart and see what your love book has set apart for me.” In this relationship his heart has learned to fall in love.

“It’s So Easy” peaked at #2 in Charlottetown (PEI), #7 in Boston, #8 in Alexandria (VA), #10 in Burlington (VT), #12 in Vancouver (BC), and the Top 20 in Ottawa. Internationally, the single peaked at #11 in Melbourne, Australia.

Sonny Curtis had played a bit with the Crickets and Buddy Holly in 1956-57. In late 1958 he joined the group. After Holly’s death in 1959, he took over the lead vocalist role in addition to lead guitar. As the credits show, he was part of the band for the 1960 album In Style with The Crickets. On this album they recorded the original versions of two of Curtis’s best known songs, “I Fought The Law” (a hit for the Bobby Fuller Four in 1966) and “More Than I Can Say” (a hit for Leo Sayer sixteen years later.)

Soon after Holly died, three of the The Crickets, Jerry Allison, Joe B. Mauldin and Sonny Curtis, began backing the Everly Brothers in concert and in the studio. On January 8, 1960, Curtis was a session musician for Eddie Cochran for his recording of “Three Steps To Heaven.” Sonny received his draft notice from the US Army and was away from the music scene from 1960 to 1962. During the two years he was in the military, he wrote one of his classic songs, “Walk Right Back”. It was recorded in 1961 by the Everly Brothers and topped the charts in the UK, went Top Ten in the USA and to #5 in Vancouver.

David Box, a native of Lubbock, Texas, and a near identical Buddy Holly sound-a-like, joined the group as lead vocalist for their 1960 single, “Don’t Cha Know” backed with “Peggy Sue Got Married”. David Box would later die in a charter plane crash on October 23, 1964 while touring as a solo singer, just as Buddy Holly had died.

The Crickets charted four singles with Buddy Holly in the late 50’s. These were “That’ll Be The Day”, Oh Boy!”, “Maybe Baby” and “Fool’s Paradise”. The Crickets returned to the Vancouver pop charts on three occasions in the early 60’s. In May 1962 they had a Top 20 hit here on the West Coast with “I’m Not A Bad Guy”. In 1962, The Crickets’ version of the Gerry Goffin–Carole King song “Don’t Ever Change” reached the top 5 in the British single charts. The Crickets would also release in 1962 their album entitled Bobby Vee Meets the Crickets, with Bobby Vee singing on lead vocals.

In 1963, the Crickets had a Top Ten hit in Vancouver with a song penned by Sonny Curtis titled “My Little Girl“.

In the mid 70s, the Crickets moved to the Nashville area and began a long association with Waylon Jennings whom they had known since the early Lubbock days. In addition to touring and recording with Jennings, the group made frequent international tours including dates in England (where they recorded with Paul McCartney), Spain, Germany, Sweden and Ireland. It’s an annual tradition they continue to this day.

Over the years, the Crickets have appeared in motion pictures and numerous documentaries, as well as top television shows including The Ed Sullivan Show, Sunday Night At The London Palladium, American Bandstand, The David Letterman Show, CNN, America’s Talking, Westwood One Radio syndicated specials, and a two-hour Nashville Network special shown worldwide.

J.I. Allison became one of the most sought after drummers and as a session musician played on recordings with Bobby Vee, Johnny Burnette, Eddie Cochran, Johnny Rivers, Waylon Jennings, Paul McCartney and many others. His drumming style can be heard on Buddy Holly’s “Peggy Sue” and The Everly Brothers’ “Till I Kissed You”. Phil Everly once spoke of Allison as “the most creative drummer in rock and roll.” On Rolling Stone magazine’s “Book Of Lists” J.I. Allison is rated as one of the top three drummers in rock and roll history. Allison also wrote, or co-wrote, “That’ll Be The Day”, “Peggy Sue” and “More Than I Can say”. In 2013 J.I. Allison House opened in Lubbock, Texas, in tribute to Allison’s legacy of music-making.

Bassist Joe. B. Mauldin is widely regarded in the rock music industry as one of the top rock ‘n roll bass players. He was a recording engineer at Gold Star Studios in LA. He was recording engineer for many stars including Herb Alpert & The Tijuana Brass, Phil Spector, Leon Russell and Maureen McGovern. Mauldin wrote a number of songs recorded by Buddy Holly and The Crickets including “I’m Gonna Love You Too” and “Well All Right”. He has toured with The Everly Brothers, Johnny Burnette and Waylon Jennings.

Sonny Curtis, also a native Texan, played lead guitar on Buddy Holly’s first Decca sessions.  Curtis was born in a dugout in 1937 in Meadow, Texas. His parents were cotton farmers contending with the Dust Bowl of the Great Depression. He was a teenage pal and lead guitarist with Buddy Holly in Lubbock, Texas, in a pre-Crickets band called The Three Tunes. Sonny is his actual first name, not a nickname. His fluid guitar playing style was a major influence on Waylon Jennings. In addition to his work with the Crickets, Sonny has enjoyed enormous success as a solo recording artist and as one of Nashville’s most respected songwriters. His songs have been recorded by artists from Bing Crosby to the Bear on the Andy Williams Show. Among his hit song credits: “Love Is All Around” (the Mary Tyler Moore Television Show Theme song which Sonny also sang on every opening segment of the show), “I Fought The Law,” “Walk Right Back” which was a big hit for the Everly Brothers and many others. Curtis had a Top Ten hit in Vancouver in 1964 titled “A Beatle I Want To Be” and a number of hits on the US country charts including “The Real Buddy Holly Story” and “Good Old Girls”.

November 25, 2023
Ray McGinnis

References:
Sonny Curtis bio, Sonny Curtis.com.
The Crickets bios, The Crickets.com
Jim Liddane, “Norman Petty Interview,” International Songwriters Association, UK.
Gary James, “Interview with Jerry Allison,” Classic Bands.com.
Sarah Rafique, “Classic Bassist Joe B. Mauldin Remembered as ‘Gentle Soul,’” Lubbock Avalanche-Journal, Lubbock, TX, February 7, 2015.
Buddy Holly bio, Rolling Stone, New York, NY.
Buddy Holly: Rock & Roll as we Know it Wouldn’t Exist Without Buddy Holly, Rock and Roll Hall of Fame, 1986.
Norman, Philip. Rave On: The Biography of Buddy Holly. Simon & Schuster, New York, 2014.
Philip Norman, “Why Buddy Holly Will Never Fade Away,” Telegraph, London, February 3, 2015.
Spence, Richard (Director). The Real Buddy Holly Story. Universal Music Canada, 2004.

CVER, Charlottetown, PEI | Top Ten | October 25, 1958