#244: Treat Me Nice by Elvis Presley

Peak Month: September 1957
7 weeks on Vancouver’s Red Robinson Teen Canteen Survey
Peak Position #2
Peak Position on Billboard Hot 100 ~ #27
YouTube: “Treat Me Nice”
Lyrics: “Treat Me Nice”

Elvis Aaron Presley was born on in a two-room house in Tupelo, Mississippi, on January 8, 1935. His twin brother, Jessie Garon Presley, was stillborn. When he was eleven years old his parents bought him a guitar at the Tupelo Hardware Store. As a result Elvis grew up as an only child. He and his parents, Vernon and Gladys, moved to Memphis, Tennessee, in 1948. The young Presley graduated from high school in 1953. That year he stopped by the Memphis Recording Service to record two songs, including “That’s When Your Heartaches Begin”. Elvis’ musical influences were the pop and country music of the time, the gospel music he heard in church and at the all-night gospel sings he frequently attended, and the black R&B he absorbed on historic Beale Street as a Memphis teenager. In 1954, Elvis began his singing career recording “That’s All Right” and “Blue Moon Of Kentucky” at Sun Records in Memphis.

In late 1955, his recording contract was sold to RCA Victor. In 1956 he had his first #1 record titled “Heartbreak Hotel.” He had a sound and style that uniquely combined his diverse musical influences and blurred and challenged the social and racial barriers of the time. Bill Haley & His Comets ushered in the rock ‘n roll into mainstream culture in 1955 when “Rock Around The Clock,” appeared in Blackboard Jungle – a film about juvenile delinquents and anti-social behavior in an inter-racial school. The song became an anthem for teenage rebellion.

However, it was Elvis in 1956 who ensured rock ‘n roll was here to stay with his swiveling hips and R&B infused songs with sexually suggestive lyrics. He had his first number one hit with “Heartbreak Hotel” in February 1956. He starred in 33 successful films, made history with his television appearances and specials, and knew great acclaim through his many, often record-breaking, live concert performances on tour and in Las Vegas. Globally, Elvis Presley has sold over one billion records, more than any other recording artist.

Between 1956 and 1957, Elvis Presley continued his chart-topping ways in Vancouver (BC) with “I Want You, I Need You, I Love You”, “Hound Dog”, “Don’t Be Cruel”, “Love Me Tender”, “Too Much”, “All Shook Up”, “(Let Me Be Your) Teddy Bear”, and “Mean Woman Blues” peaking at #1.

During this chart-topping streak, one of Presley’s Top Ten hits in Vancouver was “(There’ll Be) Peace In The Valley“. Another was “Treat Me Nice”.

“Treat Me Nice” was a song featured in the film Jailhouse Rock. It was the B-side to the film’s title track “Jailhouse Rock”. In the film, construction worker Vince Everett (Elvis Presley) accidentally kills a drunken, belligerent man in a barroom brawl and is sentenced to not less than 1 year in the state penitentiary for manslaughter. He serves 14 months. His cellmate is a washed-up country singer named Hunk Houghton (Mickey Shaughnessy) who was jailed for bank robbery, starts teaching Vince a few extra chords on the six-string acoustic guitar after hearing Vince sing and strum Hunk’s guitar. Hunk then convinces Vince to participate in an upcoming inmate show, which is broadcast on nationwide television. Vince receives numerous fan letters as a result; but, out of apparent jealousy, Hunk ensures they are not delivered to Vince. Hunk then convinces Vince to sign a “contract” to become equal partners in his act once both of them are out of jail. Meanwhile, during an inmate riot in the mess hall, a guard shoves Vince, who retaliates by striking the guard. As a result, the warden orders Vince to be lashed with a whip. Afterwards, it was discovered that Hunk attempted to bribe the guards to drop the punishment but had insufficient currency.

Upon Vince’s release 14 months later, the warden gives Vince his fan mail, kept from Vince. After several setbacks, he decides to form a record label with local promotor Peggy Van Alden (Judy Tyler). He records “Treat Me Nice”, and after the song is played on a local radio show it becomes an instant hit.

“Treat Me Nice” was cowritten by Jerry Lieber and Mike Stoller. Both were born on Atlantic coast to Jewish families in 1933, the year Adolph Hitler came to power in Germany. Leiber left Baltimore and Stoller left Long Island. They met in Los Angeles in 1950 when they were each seventeen years old. The duo wrote over 70 songs that made the pop charts across three decades. Their first song was in 1952, “Hard Times,” Charles Brown’s final Top Ten R&B hit. Lieber and Stoller’s last hit record was “I Keep Forgettin’” recorded by Michael McDonald in 1982. In between they collaborated with Barry Mann and Cynthia Weil to compose “On Broadway” for The Drifters. They also co-wrote “There Goes My Baby” for The Drifters with Ben. E. King. When Ben E. King went solo, Lieber and Stoller co-wrote “Stand By Me”. Leiber and Stoller had one of their best successes with The Coasters who recorded the duo’s “Searchin’” “Yakety-Yak,” “Charlie Brown”, “Love Potion No. 9” and “Poison Ivy” among others.

But Leiber and Stoller struck gold writing songs that are now part of Elvis Presley’s most memorable tunes. These include “Hound Dog,” “Jailhouse Rock,” “Don’t,” “King Creole”, “You’re So Square (Baby I Don’t Care)” and “She’s Not You.” They also wrote “Trouble” for Elvis from the 1958 film King Creole. Other notable hits they wrote include “Kansas City”, a hit for Wilbert Harrison in 1959; “Black Denim Trousers And Motor Cycle Boots” for The Cheers in 1955; And “The Rev. Mr. Black” for The Kingston Trio in 1963. In addition to being a successful songwriting team, Leiber and Stoller founded  Red Bird Records in 1963. The label released “The Leader Of The Pack” and “Remember Walking In The Sand” for The Shangri-Las, “Chapel Of Love” for The Dixie Cups and “I Wanna Love Him So Bad” by The Jelly Beans.

In “Treat Me Nice” a guy is letting his date know “it’s not fair to tease. So, if you come on cold, I’m really going to freeze.” The way to treat him right is to “scratch my back and run your pretty fingers through my hair.” If she “behaves,” he promises he’ll be her “slave.” But the key to earning his love is to treat him “nice.”

“Treat Me Nice” peaked at #1 in Ottawa (ON), #2 in Vancouver (BC), Buffalo and St Louis, #3 in Worcester (MA), Victoria (BC), Pittsburgh, Albany (NY), and Dearborn (MI), #4 in Salt Lake City, #5 in Burlington (VT), and #9 in San Francisco, and Dauphin (MB).

Elvis kept on topping the charts into 1958 with “Don’t”, “Wear Your Ring Around My Neck” and “Hard Headed Woman”. He also starred in several films. His second film, Loving You, was released in 1957. Though it was not featured the film, the song “Have I Told You Lately That I Love You?” made it onto the Loving You Soundtrack album.

But during his chart-topping ways, he got a letter from Uncle Sam. Sergeant Elvis Presley served with the U.S. Army from March 24, 1958, to March 2, 1960. Meanwhile, Presley managed to climb to the top of the charts once in 1959 with “Big Hunk o’ Love”.

His return to civilian life saw a return to a string of successful single, album and film releases. From April 1960 to March 1961, Elvis topped the Billboard Hot 100 with “Stuck On You, “It’s Now Or Never,” “Are You Lonesome Tonight?” and “Surrender” for a total of 17 of 52 weeks in that timeframe. The album from his first film on return from serving in Germany, G.I. Blues, was a best-seller at the box office (#2 on Variety Magazine for the year 1960) and a number one album in October 1960. He released His Hand In Mine, a collection of sacred gospel music and in November, 1960, began to record his 6th studio album, Something For Everybody. It went on to become his 13th hit album.

Presley continued to have major hits in 1961-62. In Vancouver he topped the charts with “Marie’s The Name (His Latest Flame)”, “Little Sister” and “Good Luck Charm”. Other Top Ten hits included “Can’t Help Falling In Love” and “She’s Not You”. In 1962 Presley released his seventh studio album, Potluck. From that album the song “Kiss Me Quick” would peak at #34 on the Billboard Hot 100 in 1964. But his song, “Suspicion”, climbed onto the CFUN chart in the summer of 1962. Also in 1962 Elvis was filming a number of movies. The first to be released in the summer of ’62 was Kid Galahad, which included the song “King Of The Whole Wide World”.

His next film, Girls! Girls! Girls!, was released in late October. However, the debut single from the soundtrack, “Return To Sender”, was released in September prior to the film appearing in theaters. In Vancouver (BC) the title track from the film, “Girls! Girls! Girls!” also charted on the C-FUNTASTIC FIFTY.

Elvis continued to enjoy more Top Ten hits between 1963 and 1965. His most notable hits were “One Broken Heart For Sale”, “(You’re The) Devil In Disguise”, “Ain’t That Loving You Baby”, “Such A Night” and “Crying In The Chapel”. Less successful in the USA was “Witchcraft” which stalled at #32 on the Billboard Hot 100. But in Vancouver, the song peaked at #4.

After 1965, Elvis found it increasingly challenging to enter the Top 30. Between the end of 1965 and the winter of 1968 Presley released 22 singles and only four of these made the Billboard Hot 100’s Top 30. But in 1969, Presley had his best year since 1962 charting three singles into the Top Ten with “In The Ghetto”, “Suspicious Minds” and “Don’t Cry Daddy”. Between 1970 and 1983 Elvis released 36 singles, including eight posthumous singles. Of these, “Burning Love” and “The Wonder Of You” were his most successful and six others made the Top 20 on the Billboard charts.

Over his recording career Elvis Presley earned 14 Grammy Award nominations including for Record of the Year with “A Fool Such As I” (1959) and “Are You Lonesome Tonight” (1960) and won six Hall of Fame Awards. After his comeback tour in 1968 Presley had continued to tour extensively, with 168 concerts in 1973, a pace he kept through the mid-70’s. By 1976 he was suffering from multiple ailments: glaucoma, high blood pressure, liver damage, and an enlarged colon, all believed to be related to prescription drug abuse. He died on August 16, 1977, and a funeral was attended by over 80,000 mourners. His legacy continues to live on. There were also numerous sightings of Elvis including around the 40th anniversary of his death in 2017.

December 27, 2021
Ray McGinnis

References:
graceland.com (Elvis bio)
“Elvis Presley: Rock’s First Icon,” Rolling Stone, September 22, 1977.
Paul Lichter, The Boy Who Dared to Rock: The Definitive Elvis, (Garden City, NY: Dolphin Books, 1978).
Elizabeth Nix, “7 Fascinating Facts About Elvis Presley,” History.com, July 1, 2014
Wendy Sauer, Elvis Presley: A Complete Reference, (Jefferson, NC: McFarland, 1984).
William Grimes, “Jerry Leiber, Rock ‘n’ Roll Lyricist, Dies at 78,” New York Times, August 22, 2011.
David Fricke,”Leiber and Stoller: Rolling Stone’s 1990 Interview With the Songwriting Legends,” Rolling Stone, August 22, 2011.
Leiber and Stoller – About, Leiber Stoller.com.
“Red Robinson’s Teen Canteen Survey,” CKWX 1130 AM, Vancouver, BC, September 29, 1957.

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