#548: What Can The Matter Be by the Poppy Family

Peak Month: April 1969
7 weeks on CKLG’s Vancouver Chart
Peak Position ~ #3
1 week Hit Bound
Peak Position on Billboard Hot 100 ~ did not chart
YouTube.com: “What Can The Matter Be
“What Can The Matter Be” lyrics

Susan Pesklevits was born in 1948 in Saskatoon, Saskatchewan. When she was seven years old she was a featured singer on a local radio station. At the age of eight her family moved to the Fraser Valley town of Haney, British Columbia. When she was 13 years old she had her own radio show. In a December 1966 issue of the Caribou newspaper, the Quesnel Observer noted that Susan Pesklevits had auditioned for Music Hop in the summer of 1963 when she was only 15 years old. She had her first public performance at the Fall Fair in Haney when she was just 14 years old. It was noted she liked to ride horseback, ride motorcycles and attend the dramatic shows. Asked about what she could tell the folks in Quesnel about trends in Vancouver, Pesklevits had this to report, “the latest things in Vancouver are the hipster mini-skirts, bright colored suit slacks, and the tailored look. The newest sound is the “Acid Sound,” derived from L.S.D…. it is “pshodelic” which means it has a lot of fuzz tones and feed back. As an example, she gave “Frustration” recorded by the Painted Ship” a local band from Vancouver. Pesklevits added that on the West Coast “the latest dance is the Philly Dog. It mainly consists of two rows, one of girls and one of boys. The idea is to take steps, move in unison, while doing jerking motions and using a lot of hand movement.”

In the summer of 1966 Pesklevits formed a trio with Tom Northcott and Howie Vickers called The Eternal Triangle who released one single titled “It’s True“. Vickers went on to form The Collectors which later morphed into Chilliwack.

Terrence Ross Jacks was born in Winnipeg, Manitoba, in 1944. March 29, 1944, Winnipeg, Manitoba. During his career as a recording artist he became a household name and recognized as a singer, songwriter, record producer and environmentalist. His family moved to Vancouver in 1961 and he formed a band named The Chessmen along with local guitarist, Guy Sobell. The Chessmen had four singles that made the Top 20 in Vancouver, two which were double-sided hits. These included “Love Didn’t Die”, “The Way You Fell” and “What’s Causing This Sensation”, and Top Ten hits. Jacks met Susan Pesklevits who had him recommended to her by a friend who knew she was looking for a rhythm guitarist. Pesklevits needed a rhythm guitarist to help with her upcoming gig at the Elks Club in Hope, British Columbia, in early September 1966. They were married in 1967 and she became Susan Jacks. In 1967, along with Craig McCaw who had been a member of the Kelowna band The Shadracks, they formed a trio called Powerline. They changed their name to The Poppy Family and Craig subsequently sought out a young tabla player in Vancouver named Sawant Singh. Terry and Susan Jacks agreed to have Singh join The Poppy Family.

By 1968 The Poppy Family had a regional #2 hit in Vancouver with “Beyond The Clouds.” Their follow up in 1969 was a gentle anti-racist, pro-environmental, pro-marijuana legalization tune titled “What Can The Matter Be”.

What Can The Matter Be by the Poppy Family

“What Can The Matter Be” is a song about social issues written by Terry Jacks. The first verse concerns a mother telling her young son that because he is black there will be people who won’t accept him. The second verse concerns industrial pollution, a factory is built displacing a fishing hole. The final verse questions the values of a society where people are put in jail for six months for smoking marijuana.

Fifty years after “What Can The Matter Be” was on the pop chart in Vancouver things haven’t changed much regarding racial prejudice. In 2019, the CBC reported that in Halifax, Nova Scotia, a study by University of Toronto criminology professor, Scott Wortley, concluded that Black male residents are six times as likely to be stopped by police on the street than caucasians. One of the outcomes of such racial profiling was the “criminalization of black youth.” The frequency of street checks by police had a negative impact on Black male youth. In the USA, a recent article at Ben & Jerry’s reported that although Americans elected a Black President twice – Barak Obama in 2008 and 2012 – Since the election of Donald Trump, hate crimes have been on the rise. White supremacists have been emboldened. Anti-immigration rhetoric has intensified.” In America African-Americans make up 13% of the population, but 40% of the prison population. While in Canada it is actually the indigenous community that makes up 26% of the prison population, while they represent only 4% of the general population.

“What Can The Matter Be” raises a specific environmental issue about a factory with “billows of smoke” replacing a fishing hole. In 2019, environmental issues are in the forefront of political debate. Provincial and federal governments have been having disputes over whether to build more pipelines for oil and gas. In January 2018 the CBC reported “A new study has found pharmaceuticals and other contaminants are forcing Hamilton’s fish to work harder to survive. A team of researchers from McMaster University have found that when exposed to elevated levels of pollutants in water, fish are burning more energy that would otherwise go towards vital functions, ultimately making them more vulnerable. “The evidence is mounting that these sorts of chemicals are having impacts on the natural environment,” said Graham Scott, a biologist at McMaster University and senior author of the paper that was published in the journal Environmental Science and Technology.

The Poppy Family song also questions why a society would put someone in jail for “just smoking pot.” Forty-nine years later, Canada legalized possession of marijuana.

“What Can The Matter Be” climbed to #3 in Vancouver. It got airplay in Winnipeg, Manitoba, and a few other radio markets in Canada.

Their next single, “Which Way Is Going Billy?” went #1 in Vancouver in became an international hit. Terry Jacks won a Juno Award for this recording. The Poppy Family racked up numbers of Top 30 singles in Vancouver through to 1973 including local #1 hits “I Was Wondering” and “That’s Where I Went Wrong”. Concurrently, Terry Jacks released several solo records. The first was “I’m Gonna Capture You” followed in 1972 with the pro-environtalmentalist tune “Concrete Sea”.

No Good To Cry” was the third of six singles released on the Poppy Family’s second album, Poppy Seeds. The singles from that album were released in 1971 and 1972 in the following order: “I Was Wondering,” “Where Evil Grows”, “No Good to Cry”, “I’ll See You There”, “Good Friends” and “I Thought of You Again”.

While Susan enjoyed performing live, Terry Jacks wasn’t interested in touring. As a consequence, The Poppy Family lost the momentum they had briefly achieved internationally and their career was hampered. The professional relationship began to unravel and so did the marriage. Susan Jacks may have taken her own advice after the marriage ended in divorce and told herself “it don’t do no good to cry.”

The Poppy Family’s next single from the album, Poppy Seeds, was “Good Friends”. This follow-up hit extended the musing about what people say to each other when a relationship ends.
And when the love died, I never asked why,
you never know what makes it end.
You said, “I’ll see you again soon,
and we’ll always be good friends.

In fact, the lyrical trajectory of most of the subject matter released by the Poppy Family was brooding about relationships ending and regrets. “That’s Where I Went Wrong” finds a single woman asking if she can confide to the stranger beside her riding on a bus:
Cause the one that used to talk to me
well he don’t want me.
See this ring? Tell me what’s it mean to you
Yeah, it’s pretty, but to me it just rang true
I’m so sorry for being such a bore
Cause this ring and everything means nothing anymore.

And in “I Was Wondering” Susan Jacks asks:
I was wondering if you cried today
for the love that died here yesterday?
Tears are something people hide away

Susan Jacks went on to record over a dozen singles that charted on either the Canadian pop charts, the country or the Adult Contemporary charts in the nation. In the midst of her string of hit singles she had a son and took a few years out of the music scene as a young mother. She married Canadian Football player Ted Dushinski in 1980. She won a Juno nomination for her single, “All The Tea in China”, in 1982, which charted best in Ottawa.

In 1983 Jacks moved with her family to Nashville, Tennessee, and had a award winning country hit titled “Another Woman’s Man” in 1984. She became a staff songwriter in Nashville. After her husband died in 2004 after a cancer diagnosis, Jacks moved back to Canada only to suffer kidney failure. Some years later her brother, Billy, donated a kidney for a successful transplant operation. More recently she has faced health challenges again with her kidneys.

June 19, 2019
Ray McGinnis

References:
susanjacks.com (bio)
Terry Jacks Facebook.com page (bio)
Professional Talent Highlights Knot Hole, Quesnel Observer, December 1966
John Mackie, Susan and Terry Jacks Fight Serious Health Issues in Hospital, Vancouver Sun, Vancouver, BC, September 21, 2016
Black People in Halifax 6 Times More Likely to be Street Checked Than Whites,” CBC, May 27, 2019.
7 Ways We Know Systemic Racism Is Real,” Ben & Jerry’s, 2016.
Leonard Monkman, “Indigenous incarceration rates: Why are Canada’s numbers so high and what can be done about it?,” CBC, June 29, 2019.
Laura Clementson, “Pollutants in Water Making Fish Work Harder Just to Stay Alive, Study Suggests,” CBC, January 19, 2018.
Bani Sapra, “Canada Becomes Second Nation in the World to Legalize Marijuana,” CNN, June 20, 2018.

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